How To Use Greenest Choice
Configure display settings for Greenest Choice and help customers choose the lowest-carbon shipping option at checkout.

Greenest Choice gives shoppers a more sustainable way to receive their order by showing them the lowest-carbon shipping option at checkout. It's designed for shoppers who are happy to wait a little longer to reduce the environmental impact of shipping.
How It Works

Greenest Choice is currently available for Shopify in Canada and the US.
When Greenest Choice is enabled, Intuitive Shipping highlights the shipping option with the lowest carbon footprint, giving customers the option to choose a more environmentally friendly delivery, even if it takes a little longer.
To use Greenest Choice, both your store’s origin address and the customer’s delivery address must be in Canada or the United States, including US territories such as Puerto Rico and the US Virgin Islands.
If your store is located outside these regions, the Greenest Choice settings will not be visible in Intuitive Shipping. If your store is in Canada or the US and you ship internationally, Greenest Choice will not be shown for customers with delivery addresses outside these regions.
Greenest Choice options will be displayed when:
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You're using a parcel service or integrated service shipping method (real-time carrier rates) with additional display settings set to 'Show delivery estimate', either carrier-provided or custom estimates defined by you.
- You're using a custom service shipping method (flat rates, rate tables, free shipping) or local delivery shipping method with custom delivery days (or dates) enabled in additional display settings.
If the difference in carbon impact between available options is less than 1x, Intuitive Shipping will identify the cheapest option as the Greenest Choice, and will indicate that other options have an equivalent carbon impact.
After setting up Greenest Choice, be sure to test your configuration to confirm everything is working as expected.
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Please contact us if you need any assistance with Greenest Choice.
Configure Greenest Choice
1. Click Greenest Choice on the sidebar menu.

2. Click Get started.

3. Set the Greenest Choice status.

You have three settings to choose from:
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Inactive - The Greenest Choice will not be shown at checkout.
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Testing - The Greenest Choice will be shown at checkout, only when using ‘Intuitive’ on the checkout page (see below).
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Active - The Greenest Choice will be shown at checkout.
When using the 'Testing' setting:
- Shopify - Enter ‘Intuitive’ as either the customer’s first or last name.
- Shopify B2B - Enter ‘Intuitive’ in the optional address field for ‘Apartment/ Suite/ Building’.
While in Sandbox mode, the 'Active' setting behaves the same as 'Testing' until a billing plan is selected.
We strongly recommend testing Greenest Choice before making it active at checkout.
4. Select a title icon.
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You have three settings to choose from:
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Leaf icon - The leaf icon will be displayed next to the shipping method identified as the greenest choice.
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Custom icon - The icon (emoji) you select will be displayed next to the shipping method identified as the greenest choice.
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No icon - No icon will be displayed next to the shipping method identified as the greenest choice.
5. Select a title message.

You have three settings to choose from:
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Default - Intuitive Shipping's default title message will be displayed with the shipping method identified as the greenest choice.
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Custom - The message you enter here will be displayed with the shipping method identified as the greenest choice.
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No message - No message will be displayed with the shipping method identified as the greenest choice.
6. Select the carbon impact description.

You have two settings to choose from:
- Default - Intuitive Shipping's default description will be displayed with the shipping methods that are not the greenest choice.
- Custom - The message you enter here will be displayed with the shipping methods that are not the greenest choice.
When using the 'Custom' setting, be sure your description includes the properties formatted exactly as shown with double { brackets.

At checkout, it will appear like:
'Creates 2x more polution than standard shipping'

7. Click the Save button to save your Greenest Choice settings.

Test Greenest Choice
The checkout preview on the Greenest Choice page is a visual demo of how your Greenest Choice options will be displayed at checkout. It updates dynamically as you adjust your settings, even without saving.

Checkout preview does not use real titles, descriptions or rates from your Intuitive Shipping Scenarios and shipping methods.
We strongly recommend testing your Greenest Choice settings on your checkout page to ensure they're working as expected.
1. Ensure the status is set to 'Testing'.

2. Ensure your Intuitive Shipping Scenarios include at least one of these:
- A parcel service shipping method (Iive rates directly from carrier).
- An integrated service shipping method (live rates from a subscription service).
- A custom service service shipping method (flat rates, rate tables, free shipping) with defined custom delivery days or dates.
- A local delivery shipping method (distance-based rates) with defined custom delivery days or dates.
3. Click your store name at the top right of the app header, then select Shopify storefront from the drop-down menu. This will open your store’s main page in a new browser tab.

4. Add some products to the cart, then proceed to the checkout page.
5. If you’re using Shopify, enter the name 'Intuitive' in either the customer first or last name field (it doesn't matter which one you choose).

If you’re using Shopify B2B, enter 'Intuitive' in the optional address field.

This bypass method will allow rates from Intuitive Shipping to appear with Greenest Choice settings the way your customers will see them once you activate Greenest Choice.
6. Complete the Shipping address form on the checkout page by adding a test address. We recommend using an address that is far enough away to trigger Greenest Choice, such as one in a neighbouring province or state.
If the difference in carbon impact between the 'Greenest Choice' and other shipping options is less than 1x, Intuitive Shipping will show the cheapest option as the Greenest Choice.
A real address is not required for testing as long as the postal code or ZIP code is valid for the province, state or territory you’re testing.
7. Complete your test checkout and verify that your Greenest Choice settings are displaying as expected.

8. Complete more test checkouts. We recommend using different addresses, especially if you have more than one shipping zone.
9. After verifying your Greenest Choice settings, return to the Greenest Choice page in Intuitive Shipping.
10. Set the status to 'Active', then click Save.

Troubleshooting
Here are some common reasons why Greenest Choice options may not appear at checkout:
- The origin address or customer’s delivery address is not in Canada or the United States. Greenest Choice is only available when both are within these regions.
- Greenest Choice is set to 'Inactive'. To resolve this, set the status to Active.
- Greenest Choice is set to 'Testing'. To resolve this if you're still testing, make sure to put 'Intuitive' in the customer's first or last name fields on Shopify or in the optional address field (for apartment/suite) on Shopify B2B. To resolve this is you're finished testing, set the status to Active.
- Your parcel service or integrated service shipping methods do not have delivery estimates configured. To resolve this, configure delivery estimates to 'Show delivery estimate' in 'Additional Display Settings'.
- Your custom service or local delivery shipping methods do not have custom delivery times (days or dates) defined. To resolve this, add custom delivery times in ‘Additional Display Settings’.
- You are using parcel service or integrated service shipping methods, but the carrier did not return delivery estimates for one or more options. This can occur with certain carriers for cross-border routes, such as USPS for US to Canada deliveries. If Greenest Choice works for domestic deliveries but not cross-border deliveries, you can add custom delivery estimates in ‘Additional Display Settings’ for those routes.
Please note: there may be times when the difference in carbon impact between available shipping options is less than 1x. This can happen when the origin and delivery locations are close together or when the difference between options is minimal.
In these cases, Intuitive Shipping will:
- Identify the cheapest option as the Greenest Choice
- Indicate that the other options have an equivalent carbon impact to the Greenest Choice
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Please contact us if you need any assistance with Greenest Choice.